Vapori E-Liquid

Situation

Vape shop Puffkalica needed a logo and visual identity design for their new e-liquid brand called Vapori. Main goal was to design a slick and memorable logo that is gonna be visible on small-sized bottles.

Solution

E-liquid in both aggregate states has one thing in common – fluidity. That was a leading idea for this logo design. As a background pattern, I’ve used the vape shop logo as a connection to the main brand. Smiley with thug life glasses is a simplified version of their mascot, called Mr. Puffkač. Bottle caps were color-coded so that they resemble beanie hats. We are programmed to recognize faces, which should work well for the product’s shelf presence.